Hongdae Sangsangmadang 20th Anniversary: July 2025 Culture & Art Street Scene (Busking, Exhibitions, Cafes)

 

(홍대앞 상상마당 건물, 젊음과 예술이 가득한 모습이죠? The KT&G Sangsangmadang building in front of Hongdae, full of youth and art, isn't it?)

Hongdae KT&G Sangsangmadang Scenery (July 2025)

Hello everyone! Today, I'd like to introduce you to the July 2025 scenery of KT&G Sangsangmadang, the vibrant heart and complex cultural arts space of Hongdae Street. I'll share my own photos along with details about Hongdae Street, various aspects of Sangsangmadang, and the unmissable Hongdae busking scene.

(상상마당 건물 정면, 멋지죠? The front of the Sangsangmadang building, isn't it cool?)

Hongdae: The Lively Street of Youth

Hongdae is a district formed around Hongik University in Mapo-gu, Seoul, overflowing with youth, art, and free spirits. The streets are lined with unique cafes, restaurants, and fashion select shops, while distinctive murals and sculptures add even more color to the atmosphere. Especially on weekends, countless people flock here, and you can feel Hongdae's unique, hot energy in the bustling crowd. When I visited in early July, many people were strolling the streets, enjoying Hongdae's lively ambiance.

(상상마당으로 가는 길, 길 바닥에도 그림이 그려져 있어서 환상적인 분위기 입니다 The path to Sangsangmadang, with drawings on the street, creates a fantastic atmosphere.)

KT&G Sangsangmadang: A Hub of Culture and Art

As you walk along Hongdae Street, the uniquely designed building that immediately catches your eye is KT&G Sangsangmadang. Opened in 2007, Sangsangmadang means "a space that creates imagination," and it is a complex cultural arts space operated by KT&G. True to its name, it has established itself as a place that stimulates imagination by encompassing various art genres.

(상상마당 거리 패션은 한 여름 더위도 날려버릴 만큼 핫 합니다 Hongdae street fashion is so hot it can blow away the summer heat.)

When I visited, the phrase '20TH ANNY' was prominently displayed on the building's exterior, indicating that Sangsangmadang was celebrating its 20th anniversary. The entire building was utilized like a giant canvas, with colorful paintings and numbers that captivated the eye.

(상상마당 건물 앞에는 늘 누군가를 기다리고 만나는 사람들로 가득하죠 The area in front of the Sangsangmadang building is always full of people waiting for and meeting others.)

Sangsangmadang consists of 11 floors, from B4 to 7F, with various spaces on each floor including a cinema, design square, gallery, live hall, studios, and an academy. Visitors can watch independent films, browse or purchase unique and practical design products, and discover new artworks through various exhibitions. Furthermore, the live hall constantly hosts performances by indie bands, and the academy offers diverse art-related educational programs, providing opportunities for people of all ages to experience and enjoy art.

Hongdae Busking: Artists on the Street

One thing that cannot be left out when talking about Hongdae is 'busking.' In front of Sangsangmadang and throughout Hongdae Street, numerous buskers showcase their talents and interact with citizens. From sweet melodies to powerful dances, magic, and various performances, the entire street feels like one giant concert venue.

(홍대하면 버스킹이죠. 이 버스킹은 예전에 촬영한 것이랍니다. When you think of Hongdae, you think of busking. This particular busking performance was filmed previously.)

When I visited, several buskers were giving passionate performances, and many people stopped to clap and cheer for their shows. In particular, the area in front of Sangsangmadang is one of the famous busking spots, where the building itself serves as a backdrop, enhancing the viewing experience. Busking is also a symbol that represents Hongdae's free and vibrant culture.

(유명 유튜버 버스킹인 듯, 촬영 중인데 재밌었어요 It seems like a famous YouTuber's busking performance; it was being filmed and was quite entertaining.)

Hongdae Sangsangmadang is not just a building; it's an important space that represents Hongdae's culture and art. If you love art and seek new experiences, I highly recommend visiting Hongdae Sangsangmadang to feel its special atmosphere firsthand. For now, please enjoy the 'Sangsangmadang that creates imagination' through my photos!

Seoul, A Dreamlike 5-Day Journey: Your Personalized Guide!

 

(멀리서 본 여의도, 앞에 둥근 지붕있는 건물이 계엄과 해제를 숨가쁘게 처리했던 국회의사당 Yeouido from a distance. The building with the round dome in front is the National Assembly, where martial law was swiftly declared and lifted.)

Seoul, A Dreamlike 5-Day Journey: Your Personalized Guide!

Hello, Insidekorea blog readers! As someone living by the Han River in Seoul, I've prepared a special Seoul travel itinerary just for you today. Seoul isn't just about tall buildings and bustling streets. Within them lies a rich history and heartwarming stories of its people. Shall we embark on a 5-day journey to feel the pulse of Seoul and create unforgettable memories?

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Day 1: Encountering Seoul's Past – The Beauty of Palaces and Bukchon

(경복궁 내 경회루, 궁궐 내 여러 건물 중 대표적인 건물입니다. Gyeonghoeru Pavilion inside Gyeongbokgung Palace. It is one of the most iconic buildings within the palace.)

Morning: Start your day at the heart of Seoul, Gyeongbokgung Palace. It's where you can feel the dignity and beauty of the Joseon Dynasty. If you're lucky, you might even witness the changing of the guard ceremony. It truly feels like a trip back in time. Lunch: Savor a delightful hanjeongsik (Korean full-course meal) at a restaurant near the palace, experiencing the authentic taste of Korean tradition. Afternoon: Head to Bukchon Hanok Village, nestled right beside Gyeongbokgung. As you walk through the winding alleyways, traditional hanok houses will greet you, making it feel as if time has stood still. Why not enjoy some traditional tea at a charming cafe or rent a hanbok (traditional Korean attire) for some memorable photos? Evening: Explore trendy galleries in Samcheong-dong, close to Bukchon, then enjoy dinner at a cozy restaurant. This neighborhood boasts a romantic atmosphere that's different from the daytime.

(북촌 한옥마을 골목입니다. 늘 관광객으로 붐비는 곳이지만 이른 아침에는 이렇게 고즈넉한 골목길을 볼 수 있어요. An alley in Bukchon Hanok Village. Although it's usually crowded with tourists, you can see such a tranquil alleyway in the early morning.)

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Day 2: Seoul's Energy and Culture – Hongdae & Ewha Womans University

(젊음이 넘치는 홍대 거리, 늘 활발한 버스킹을 볼 수 있어요. Hongdae Street, overflowing with youth. You can always see lively busking performances here.)

Morning: Begin your day in Hongdae, the street of youth and art. It's okay to sleep in a bit; this area starts buzzing around lunchtime! Lunch: Choose from the countless delicious eateries in Hongdae to suit your taste. From bunsik (Korean snack foods) to fusion cuisine, the options are incredibly diverse. Afternoon: Stroll through Hongdae's streets, enjoy busking performances, and browse the unique shops. It's fun to discover charming little boutiques or K-Pop merchandise stores. Take a walk through the nearby Ewha Womans University campus to experience its historic architecture and vibrant university atmosphere. Evening: Enjoy a night out at one of Hongdae's hip pubs or rooftop bars. With live music, your time will be even more special.

(홍대 클럽, 홍대는 클럽 문화가 유명해요. 꼭 만끽 해보세요. Hongdae Club. Hongdae is famous for its club culture. Be sure to enjoy it to the fullest.)

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Day 3: Seoul's Traditional Market and Modern Flair – Gwangjang Market & Dongdaemun

(광장시장 빈대떡, 광장시장 다녀오신 분들은 맛이 그리울 거예요. Gwangjang Market Bindaetteok. Those who've been to Gwangjang Market will surely miss its taste.)

(고든 램지가 먹었다고 알려진 광장시장 자매 마약 김밥 Gwangjang Market Ja-mae Mayak Gimbap, known to have been eaten by Gordon Ramsay.)

Morning: Finally, we head to Gwangjang Market, which I recently visited! It's where you can feel the true pulse of Seoul. Be ready to be swept away by the lively market atmosphere. Lunch: If you're at Gwangjang Market, Bindaetteok (mung bean pancake) and Mayak Gimbap (drug gimbap) are an absolute must! There's nothing better than a warm Bindaetteok with a glass of makgeolli (rice wine). Don't miss the chewy Tteokbokki and warm Eomuk either. Afternoon: Explore deeper into the market alleys, Browse colorful textiles, hanbok, and traditional Korean crafts like Najeonchilgi (mother-of-pearl lacquerware). You'll have fun discovering items infused with the life stories of the market vendors. Don't forget to take a walk along Cheonggyecheon Stream right next to the market. Evening: As night falls, visit the Dongdaemun Design Plaza (DDP) and Dongdaemun Fashion Town, which transform with dazzling lights. It's a great place for shopping at the forefront of fashion trends or simply admiring the unique architecture and taking photos.

(광장시장과 붙어 있는 청계천, 백로와 잉어가 살고 있는 냇가를 산책해보세요. Cheonggyecheon Stream, right next to Gwangjang Market. Take a stroll along the stream where egrets and carp live.)

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Day 4: Seoul's Sophistication and Nature – Gangnam & Han River

(강남 스타일이 생각 나는 강남역, 홍대 못지 않은 젊은이들의 거리. Gangnam Station, reminiscent of "Gangnam Style." A street of youth as vibrant as Hongdae.)

Morning: Head to Gangnam to experience Seoul's modern and sophisticated side. The urban landscape unfolding amidst towering skyscrapers is truly impressive. Lunch: Find a stylish restaurant near Gangnam Station or Garosu-gil for brunch or lunch. Afternoon: Stroll down Garosu-gil, Browse charming boutique shops, trendy cafes, and the latest fashion items. If you love to shop, allocate plenty of time here! Afterwards, move to the Han River, a beloved resting place and pride of Seoul citizens. Evening: Take a leisurely walk along the Han River or rent a bicycle to feel the refreshing breeze. The Han River at sunset, bathed in golden light, is truly a spectacular sight. Ordering chicken or pizza via a delivery app to enjoy "chimaek" (chicken + beer) by the river is the best way to experience it like a true Korean!

(야경과 함께 즐기는 한강 치맥, 한강 라면도 드세요. Enjoy Han River "Chimaek" (chicken and beer) with the night view, and also try Han River Ramyun.)

(한강에서 자전거 타기, 자전거를 빌려서 탈 수 있어요. Cycling at Han River. You can rent a bicycle and ride along the river.)

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Day 5: Seoul's Art and Relaxation – Itaewon & Namsan Tower

(남산 타워, 막상 서울 사람들은 남산 타워를 가본 사람들이 별로 없다고 하죠. Namsan Tower. Surprisingly, many Seoulites say they haven't actually visited Namsan Tower.)

Morning: Start your day in Itaewon, where diversity and freedom coexist. You'll feel a unique atmosphere where various global cultures blend seamlessly. Lunch: Itaewon boasts an incredible array of international restaurants. Why not try an exotic dish you might not usually encounter today? 

(이국적인 문화가 가득한 이태원 거리. Itaewon Street, filled with exotic cultures.)

Afternoon: Explore Itaewon's alleys, discovering unique shops, antique furniture streets, and small artist galleries. Afterwards, head to Seoul's landmark, Namsan Tower (N Seoul Tower). Taking the cable car up will offer you a magnificent panoramic view of the Seoul cityscape. It's also a great spot to hang a 'love lock' and create cherished memories. Evening: Enjoy a romantic final dinner at a restaurant near Namsan Tower, admiring Seoul's nightscape, or head down to Myeongdong to conclude your trip with delicious street food in its lively streets.

(남산타워에서 영원한 사랑을 약속한 연인들의 사랑의 징표, 그들은 아직도 사랑하고 있을까? Tokens of love from couples who promised eternal love at Namsan Tower. Are they still in love?)

(어마어마한 사랑의 약속들, 약속들... Countless promises of love, promises...)

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This 5-day itinerary is designed to help you experience all of Seoul's core charms. Of course, you can adjust and change it as much as you like to suit your preferences! I sincerely hope every moment in Seoul remains a beautiful memory in your mind. Please feel free to reach out anytime if you have any questions!

(한강에서 평화롭게 낮잠을 즐겨보세요. Enjoy a peaceful nap by the Han River.)

Gwangjang Market Seoul: Your Essential Guide to Authentic Korean Food & Culture

(광장시장 입구, 광장시장 입구는 여러 곳이랍니다 Gwangjang Market Entrance, there are several entrances to Gwangjang Market.)

I live by the Han River in Seoul. Amidst the familiar landscape of towering skyscrapers and apartment complexes, there are places where Korea's tradition and history still breathe. And Gwangjang Market, which I visited yesterday, was one of those places where I could feel the pulse of Seoul most closely.

(을지로4가역, 광장시장은 을지로4가역에서 걸어 갈 수 있어요 Euljiro 4-ga Station, Gwangjang Market is within walking distance from Euljiro 4-ga Station.)

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Gwangjang Market: Past and Present

Gwangjang Market first opened in 1905, making it Korea's oldest permanent market. It was born from the desire of Koreans to protect their economic rights during the Japanese colonial period, a time when Japanese merchants were trying to take control. From its beginnings, Gwangjang Market has been a livelihood and a place of comfort for Seoul citizens for generations.

(광장시장의 또 다른 입구, '한국 최조 상설시장'이라는 설명이 붙어 있어요 Another Entrance to Gwangjang Market, there is a sign that says 'Korea's First Permanent Market'.)

(광장시장에서 볼수 있는 안내원들, 이분들께 궁금한 모든 것(화장실 등)을 물어 볼 수 있어요 Information Guides at Gwangjang Market, you can ask them anything you're curious about (like restrooms))

In recent years, Gwangjang Market has also become a must-visit spot for foreigners coming to Korea. It likely gained even more fame after being featured in the Seoul episode of the Netflix documentary, 'Street Food'. For international visitors, it's a special place to experience the sights, sounds, and tastes of Korean street food and the vibrant market atmosphere. Seeing the red-clad guides smiling brightly under the Gwangjang Market sign, I was reminded of how much this place is loved by so many.

                      
(광장시장 먹자 골목에 붐비는 사람들, 항상 사람들로 붐비는 곳입니다 Crowds in Gwangjang Market's Food Alley, it's always bustling with people.)

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Gwangjang Market: A Feast for the Senses

The moment you step into Gwangjang Market, it feels like you're traveling back in time. The sights that unfold before your eyes, the scents that waft through the air, and the lively sounds that tickle your ears—everything becomes a special experience.

An Endless Feast of Food

(유명한 빈대떡 가게 들, 오시면 꼭 드셔보세요 Famous Bindaetteok (Mung Bean Pancake) Restaurants, be sure to try them when you come.)

You can't talk about Gwangjang Market without mentioning its food. The savory smells wafting from the shops lining the bustling food alley stop you in your tracks. In particular, Bindaetteok (mung bean pancake) is practically a symbol of Gwangjang Market. These thick, golden-brown pancakes are a fantastic match for makgeolli (rice wine). And the addictive Mayak Gimbap (drug gimbap), seasoned with a savory sauce, makes it impossible to stop at just one. You can taste the essence of Korean street food here, including chewy Tteokbokki (spicy rice cakes), warm Eomuk (fish cakes), and sweet and spicy Sundae (blood sausage). The refreshing and spicy Dae-gu Maeuntang (spicy codfish stew) also offers an unforgettable flavor.

Diverse Goods, Filled with Life Stories

(모든 물건을 파는 가게, 찬찬이 둘러보면 물건이 다양해서 깜짝 놀랄 겁니다 A Store Selling Everything, if you take your time to look around, you'll be surprised by the variety of goods.)

Gwangjang Market isn't just about food. Just a short walk from the food alleys, another world unfolds. From textile shops with their vibrant colors to Hanbok (traditional Korean dress) stores bustling with activity before holidays, fresh seafood at fish restaurants, and the healthy aura of red ginseng shops, it's like an everything-under-the-sun marketplace. In particular, stores like Hanguk Gimulsangsa, selling all sorts of goods, offered a glimpse into old Korean charm, and I was once again captivated by the beauty of our traditional crafts at the shimmering Najeonchilgi (mother-of-pearl lacquerware) workshop.

(유명한 홍삼 가게, 지인들께 선물할 홍삼을 구입 할 수 있습니다 A Famous Red Ginseng Store, you can buy red ginseng to gift to acquaintances.)

Here, you can catch glimpses of the lives of Koreans, passed down from our grandparents' generation to today. Many of the shop owners are elderly, their faces etched with years of experience. As you listen to their stories embedded in each item and the lively laughter of passersby, Gwangjang Market feels less like just a market and more like a living museum.

(시장내 사거리, 여러 골목이 합쳐져서 더 붐비는 모습을 볼 수 있어요 A Crossroads Inside the Market, you can see an even more crowded scene where several alleys meet.)

Seoul is a rapidly developing city. Yet, amidst this fast-changing landscape, Gwangjang Market remains a special place where you can feel the unchanging warmth and vibrancy of Korea. If you want to experience the true essence of Korea, be sure to visit Gwangjang Market. Like me, you'll fall completely in love with its charm!

(청계천 산책로, 시장과 바로 붙어 있는 청계천도 꼭 둘러 보세요. Cheonggyecheon Stream Walkway, be sure to also check out Cheonggyecheon Stream, which is located right next to the market.)

Bibimbap: Korea’s Healthy Mixed Rice Bowl You’ll Love

 

(놋그릇에 담긴 전통 비빔밥, 비빔밥 고향 전주에서는 이런 모양의 비빔밥을 만듭니다 → Traditional bibimbap served in a brass bowl — this is how it's often presented in Jeonju, the birthplace of bibimbap.)

Korean Food Story – Bibimbap

 1. The Origin of Bibimbap

Bibimbap literally means "mixed rice" — a traditional Korean dish where various ingredients are mixed together with rice.

Though its exact origin is uncertain, one widely accepted theory is that it came from the custom of mixing leftover food after ancestral rites during the Joseon Dynasty.

A bowl of bibimbap reflects the Korean spirit of balance and harmony, with all its diverse ingredients coming together in a single dish.

2. The Fame of Jeonju Bibimbap

Among the many varieties of bibimbap, Jeonju Bibimbap is the most renowned.

As someone born in Jeonju, I grew up loving and feeling proud of this dish.

(전주 가족회관 비빔밥 차림, 가족회관은 전주에서 유명한 비빔밥 식당입니다
→ Bibimbap set meal from Gajok Hoegwan, a famous bibimbap restaurant in Jeonju.)

Jeonju has long been known as a city of culinary and artistic tradition. Jeonju-style bibimbap is famous for its colorful presentation and more than 30 ingredients that captivate the taste buds of people around the world.

In places like Jeonju Hanok Village or Nambu Market, you can enjoy bibimbap served beautifully in a ceramic bowl — rich in both flavor and tradition.

3. Bibimbap as a Nutritious and Diet-Friendly Meal

Bibimbap is not only visually beautiful, but also highly nutritious.

With a balanced mix of grains, vegetables, protein, egg, and gochujang (Korean chili paste), it's a well-rounded meal in a single bowl.

In recent years, it has gained popularity as a diet or clean-eating food.

Former U.S. President Bill Clinton is known to have enjoyed bibimbap after switching to a plant-based diet.

(비빔밥을 사랑했던 빌 클린턴 대통령 → Former President Bill Clinton, known for his love of bibimbap.)

Many Hollywood actors have also mentioned bibimbap as part of the trending "Korean food diet."

(비빔밥 마니아 헐리우드 스타 기네스 펠트로
→ Hollywood actress Gwyneth Paltrow, a known fan of bibimbap.)

4. Enjoying Bibimbap in Korea

In Korea, bibimbap is widely available — from Korean restaurants and specialized bibimbap shops to convenience store lunchboxes and even airline meals.

(서울 명동 식당에 메뉴, 돌솥비빔밥으로 표시되어 있죠 → Menu from a restaurant in Myeongdong, Seoul — you can see "Dolsot Bibimbap" listed.)

The amount of gochujang can be adjusted, and for those who prefer less spice, there are soy sauce-based variations as well.

(서울 명동 목멱식당 비빔밥 차림, 서울에도 훌륭한 비빔밥 식당이 많습니다 → Bibimbap served at Mokmyeok Restaurant in Myeongdong, showing that Seoul also has excellent bibimbap spots.)

Whether in Seoul’s Insadong, a traditional hanok cafe in Gyeongju, or even a small countryside eatery, you can enjoy bibimbap prepared in unique and local ways.

5. Making Bibimbap at Home

Bibimbap is surprisingly easy to make.

With just a few basic ingredients, anyone can prepare a delicious and healthy meal.

Basic ingredients:

Cooked rice (white or mixed grain)

Seasoned vegetables (like spinach, fernbrake, bellflower root)

Vegetables such as carrots, zucchini, bean sprouts

Stir-fried beef or tofu

Fried or soft-boiled egg

Gochujang, sesame oil, and sesame seeds

(비빔밥 재료, 비빔밥은 다양하고 건강한 재료로 만듭니다
→ Bibimbap ingredients — made with a variety of healthy and colorful foods.)

How to make it:

Blanch or stir-fry each ingredient separately.

Place the cooked rice in a bowl and arrange the ingredients neatly on top.

Add the egg in the center, and serve with gochujang and sesame oil.

Mix well before eating and enjoy!

Because the ingredients can be easily customized, bibimbap works well for vegetarians, meat lovers, and even picky eaters.

Making individual-style bibimbap with family can also be a fun and meaningful mealtime experience.

6. Enjoying Bibimbap Abroad – With Meal Kits and Local Options

Even outside Korea, there are many ways to enjoy bibimbap.

① At Korean Restaurants

In major cities like New York, London, and Paris, bibimbap can be found on the menu of most Korean restaurants.

(뉴욕에 비빔밥을 파는 식당, 이런 대중식당에서도 비빔밥을 드실 수 있다고 합니다 → Bibimbap sold at a casual restaurant in New York — Korean food is becoming more global.)

Those sensitive to spicy food can simply use less gochujang or opt for a soy-based version.

② Using Asian Markets or Korean Grocery Stores

Many essential ingredients like gochujang, sesame oil, and even seasoned vegetables can be found at Asian supermarkets.

Fresh vegetables like spinach, bean sprouts, and carrots are also easy to find locally — making bibimbap very accessible.

③ Using Bibimbap Meal Kits

(캐나다에서 팔리고 있는 비빔밥 밀키트, 전통 비빔밥 맛을 기대하기 어렵다는 분들이 많네요
→ Bibimbap meal kits sold in Canada — though many say it’s hard to match the authentic Korean flavor.)

Recently, bibimbap meal kits have become available overseas.

These kits include pre-portioned ingredients, making it easy to recreate authentic Korean flavors at home with minimal effort.

Look for them at Korean markets or online with search terms like “Bibimbap kit” or “Korean meal kit.”

④ Ingredient Substitution Tips:

Fernbrake → Shiitake mushrooms, broccoli stems

Bellflower root → Julienned radish or cabbage

Spinach → Kale or canned spinach

By creatively substituting local ingredients, bibimbap becomes a truly global dish that can be enjoyed anywhere in the world.

Bibimbap is more than just food mixed in a bowl.

It’s about the harmony of differences — where each ingredient contributes its own flavor, color, and texture to create something greater than the sum of its parts.

In this one bowl, you’ll find the Korean philosophy of balance, health, and togetherness.

 

(돌솥 비빔밥, 뜨겁게 달궈진 돌솥 비빔밥은 놋그릇 비빔밥에 비해 더 다양한 맛을 느끼게 해줍니다 → Dolsot Bibimbap — served in a sizzling stone bowl, offering a deeper flavor experience than brass bowls.)